Apple does not build geek-gadgets. They build solutions for the main stream users.
Maybe that’s the case nowadays. But with the switch to a BSD (or lets say more generally UNIX) base they also sent the message out “Hey nerds, come to us and feel at home”.
Was this intentionally or by accident? I can’t say. But it worked really well (as it did with me).
Which was quite good for Apple because it’s always good to have people who understand the technology (and like to code) use ones devices.
Take the iPhone for example. It isn’t the best smartphone out there any more. (Android 2.1 is way ahead in my opinion.)
BUT: What makes it stand apart from all other smartphones out there is the number of apps. And to have this you need people who code them. And believe me: People (/Nerds) who like to code produce way better applications than people who code for money (or bandwidth ;).
(To be fair: One other thing unique to the iPhone from a programmers view is that there is only one kind of hardware, but that’s another topic.)
So, over the last years Apple definitely benefited from their image of being nerd-friendly and – even more – being the “good one” (opposed to Microsoft).
But also over the last years they didn’t life up to that promise. And the pinnacle of that development (for now) is the iPad. As stated in so many articles these days, for example in the german Süddeutsche,
Damit erschließt sich Apple zwar eine gigantische Zielgruppe – vergleichbar mit der Strategie von Nintendo, die mit der bewegungsgesteuerten Spielekonsole Wii Frauen, Familien und die über 40-Jährigen in die Spielewelt katapultierten. Den bisherigen Kern der eigenen Zielgruppe stößt Apple-Boss Steve Jobs aber vor den Kopf.
Apple is switching more and more to the main stream user as preferred consumer because this is the largest user group out there and because of that there is the most money to make as they have seen with the iPod and the iPhone.
But that also brings one problem: Someone who conveys the impression to have profit as their highest goal (yes, every company has to operate for profit, but there are different ways to achieve this) is no longer seen as the “good one”. And this is something nerds loathe even more than a company that doesn’t fulfill their needs.
I think this plays also a big part in why there are so much negative comments about the iPad in the nerd community.
And this is something of which Steve Jobs is well aware, why else would he be going into the offensive and disparage the Google philosophy of “dont’ be evil”.
Because – let’s face it: A product can be the best in
doing the basics right
, it still can’t survive without content (which is in case of the iPad the apps).
And for that apple still needs the nerds!
… you don’t bite the hand that feeds you.
But: The nerd is a fickle being. So, Steve, you just have to put the right device on the market.
(A response to http://teilweise.tumblr.com/post/363874467/dear-geeks)
Apple does not build geek-gadgets. They build solutions for the main stream users. Maybe that’s the case nowadays. But with the switch to a BSD (or lets say more generally...